Most companies understand that offering attractive prices can help sell more products. Therefore, it is often necessary for a member of your marketing and advertising team to analyze market trends, assess operational costs, and set the optimal price to boost sales. The methods and tools you use to price effectively are often very time-consuming and not always efficient. Indeed, it is very difficult for humans to track all market fluctuations to maximize profits.
The automatic discounts tool offered by Google with Google Automated Discounts is therefore very useful. It will help you adjust your prices in real-time based on market trends and customer behavior. The good news is that Google AI becomes compatible with your Prestashop store thanks to our Google Automated Discounts module for Prestashop.